The online home of Nathan Reed; front-end developer, best practice evangelist and #craftcms developer.

The World's Most Rubbish

On a mission to make waste a thing of the past

A global community on a mission to make waste a thing of the past by transforming the circular economy into a mainstream business model that delivers value for everyone.

Short Stories

Wherever, whenever!

A personal project to spark a short story community, where you can find the right story for the time you need to fill ... wherever, whenever!


Embedding culture at the heart of brands.

Working closely with brands to understand their goals & deliver bespoke solutions across all mediums & channels.

Museum of the Mind

Improving the understanding of mental health

Bethlem Royal Hospital was founded in 1247 and was the first institution in the UK to specialise in the care of the mentally ill. Recording the lives and experiences, and celebrating the achievements of people with mental health problems.

Make it World Class

Mixing things up

Helping people care about what, where, & how they drink in the same way they do about food.


Gift wrap is sooo last season.

Did you know that every year the UK throws out enough gift wrap to circle the world nine times? We think that’s pretty rubbish.

If you’re a brand looking to realise the value of investing in something amazing, get in touch.